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Diego Charola, HR Director, Compass Group [LON :CPG]All businesses have a life cycle consisting of different phases. Each of these phases implies changes and creates the need for people involved in these organisations to adapt. At the same time, each individual has their own life project, which also goes through different phases. In order for both cycles to come together and generate commitment with the organisation, the emotional impact created by each of the actions the businesses undertake with our teams plays a decisive role.
Referring to people as part of something, in this case of a collective that works with the same purpose or objective, makes me dwell on the importance of why they do it. They do so for payment, social benefits, development, illusion, social status, symbiosis with purpose, and, of course, out of commitment to the organisations to which they belong. Each and every one of these motivations are important. However, the most important and that which has the greatest impact is, without a doubt, the emotional bond with or commitment to the organisation.
We get up in the morning to contribute to improving our businesses, or out of mere necessity, and we carry endless emotional reactions and information with us. Sometimes we do so without even being aware of it. However, this emotional burden is what drives our contribution to our surroundings and what conditions our attitude both
in the business and in each decision, instinctively.
Aware of this, I am convinced that we are influenced by everything we experience and, therefore, I also believe that emotional engagement is the most powerful. Each and every situation we experience creates a sensation, a feeling or a human reaction, which varies significantly for each of us. We therefore have to take care of it by working on the group itself, at the same time as meeting individual needs. In other words, we need to be aware what a certain individual needs and know whether or not we can have a positive influence on them.
Additionally, there are emotional impacts with a collective effect, which, to a greater or lesser extent, always have a positive impact on all team members, as they awaken their more emotional side and strengthen the bond. The bond with the company becomes stronger and loyalty is enhanced. These are priority impacts with which we want to make people feel positive, pleasant, exciting and very human things, all of which impact people beyond a professional purpose. Perhaps we are able to forget a stressful time during project submission, a meeting that was not as successful as expected, an unsuccessful business, but what we do not forget is how this made us feel.
"Consistency is the challenge, as in that emotional fabric, everything is permeable and requires us to be in a constant state of alert"
From the perspective of a people manager, with absolute business orientation, such as the undersigned, taking into account the emotional impact of the company on the teams is an arduous task, without losing sight of so many other priorities that impact good people management.
However, for me this is not the case, not only due to the lessons learned through my own experience in the area, but also as, fortunately, I undertake my role in a company that seeks to positively influence people’s emotions on a daily basis. We take care of them, accompany them and make impressions at “that time” they are experiencing, as we feed them at so many different moments during their lifetime.
This is why working out that the greatest commitment is in how we make people feel has been easy for me. However, consistency is the challenge, as in that emotional fabric, everything is permeable and requires us to be in a constant state of alert.
In this search to ensure the commitment of our teams in a turbulent labour market impacted by either the “Great Resignation” or as a result of professional unemployment, we can only become better leaders to other people if we are better leaders of their emotions. We therefore make them feel proud to belong, by way of different vehicles such as music, projects aimed at vulnerable groups, or by providing them with tools for the management of their own emotional wellbeing.
It is a long, challenging journey, but I am certain that it will give rise to solid results of incalculable value, as is the case for organisations with talented, committed teams, who are united and, why not, happy. “If you want to get them hooked, make them dance, make them sing, make them laugh, make them share, make them important, make them emotional.”
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